10 Tips for a Killer Facebook Business Page

10 Must-use tips for direct sales and network marketers for a killer facebook business page
Does it feel like lately Facebook is letting your business down?
Are you sick of…
  • Posting and posting and posting but not getting the views you want (or used to get).
  • Sick of attracting followers who never buy or commit.
  • Feeling confused about when to post and how often.
  • Spending more time on marketing than your actual business!
Don’t worry, so many direct sales reps and network marketers are frustrated with Facebook these days. That’s because their algorithm has changed and the old tricks don’t work. Are you ready to update your skills and seriously CRUSH IT on Facebook?

Are you wanting to grow your business page so you can generate new leads and sales to your direct sales business? Are you tired of making 100 person lists, chicken lists and talking to moms at the park and in line at Starbucks? Do you want to learn how to drive more leads and sales to your business by taking your business online using social media. I wanted to some top tips for maximizing Facebook Business page to get more visibility and explode your direct sales and network marketing business.

BRAND YOURSELF

So the buzz around direct sales reps lately is about branding. I have been getting swamped with emails and messages from you guys asking me about branding.

 Does this sound like you?
“How do I brand myself, I am not tech savvy.”
“What font or color do I chose?”
“Do I need a logo?”
Your brand is much more than a logo.
Your brand is what you communicate to the world.
Your brand is what people think of when they think of you. What do people remember you for?

Your brand is actually the soul of your business…it’s your client/customer’s total experience with you and your products/services. It’s the thought that pops into people’s mind when they hear your name.
When it comes to building a brand, there are 3 really important things that you need to know to build a truly authentic and magnetic brand that will convert prospects into customers.
1. Your Brand should be something that no one can take away from you (unless you choose to sell it).
2. You Have To Know Your Ideal Client BEFORE You Build Your Brand.
3. Your Brand Follows You Everywhere.
Your communication and social media content should be aligned with your brand. This is WHO you are and WHO you help and WHY. Your brand informs everything you do and why you do it. Your brand is what builds the “know, like and trust” relationship between you and your audience. Brand discovery is SO important so don’t skimp on it.

GO LIVE

Facebook has given us the ability to go live for the past year or so and it has been a huge game changer for millions of business owners. Why? Live streaming has higher conversions and has a larger organic reach. Facebook prefers live streaming from the app over static images and will show your live videos more often and to more people on the time line. It is just that simple. People crave authenticity and real faces. If you have not been using Facebook Live, what are you waiting for? I have rounded up some epic tips for you to help you get started and go live like a boss.

TOP TIPS FOR KILLER FACEBOOK LIVES

  1. How to livestream like a boss
  2. Million Dollar Party Girl always has the best ideas for maximizing Facebook Live

Want to add graphics and share screens on your facebook lives? Check out this video tutorial explaining how to use OBS to make your Facebook Lives Fancy.

Check out Peg Fitzpatrick’s tips on “Easy ways to supercharge your Facebook Business Page

Peg Fitzpatrick Blog Easy Ways to Supercharge your Facebook Page
Photo credit: Peg Fitzpatrick Blog

Here are Leslie’s notes:

1. Make a nice timeline cover photo using Canva, or upload a video to tell who you are, what you’re about, and include pictures there as well about any promos or upcoming events.

2. Make sure on your MAIN FB page under “about” you are actually linking your business FB profile spage under “work”

3. Use the big search bar at the top of FB and search something like “pages liked by fans of….” I typed in “non-toxic products & healthy living” and found a bunch of local FB groups to join that I didn’t know about.

4. This one is KEY. Overly promotional posts will get LESS priority in News Feed. The FB algorithm will not make your posts visible if they are purely promotional. Best practices ~ posts that are REAL, PERSONAL, HAVE VALUE, and are SIMPLE. Post personal pictures too, and non professional pictures – ones you take with your cell phone, not always from social shareables – people like to buy from real people.

5. Engage with other pages and watch other live videos from other business pages, engage with up to 10 accounts before and after going live or posting an image to your page.

HOW TO SET UP A FACEBOOK BUSINESS PAGE

If you don’t have a Business page, click here for instructions on how to set up one.

ROUND UP OF FACEBOOK BUSINESS PAGE TIPS:

1. How to set up and get your page noticed (with video!)

2. The ultimate checklist for a kick-ass Facebook Business Page

3. 50 Questions you can use to engage with your Audience

4. For those of you who didn’t know about Canva, here are some great tips from the canva blog with helpful ideas for creating graphics for your page.

5. Did you know you can add apps to your facebook business page? Check out this helpful post for adding apps and graphics to your page.

 

  • patience February 8, 2016 at 6:34 am

    I would love for you to give me some feedback on my fan page. Not sure why it’s not getting much interaction. http://www.facebook.com/patienceandmaceeleigh. Thank you in advance

    • luckyandlovely February 16, 2016 at 3:27 pm

      Patience, I checked your page and liked it!! I think its great and I appreciate your comment!!

  • Jaszime February 13, 2016 at 11:11 am

    Im sorry. I cant take you serious when you only have 618 facebook likes.

    I think you are peddling.

    • luckyandlovely February 16, 2016 at 3:25 pm

      Jaszmine,
      Thanks for your comment. What I was sharing was how to improve your page and I mentioned that I am posting to help others because I too, need to implement the tips that I shared. The key to making these pages work for you is engagement with the fans you do have, the point is not to focus solely on the numbers. I have great engagement with my 618, I have made sales and recruited new consultants as part of that 618. I answer countless inbox messages daily from my fans. Again, focus on engagement with who you have. Hence why I wrote the post so that I could improve the page for my current fans. Not sure what “I think you are peddling” means but I would love to know. Again, thanks for taking the time out of your day to comment on my blog!

      • Brittany Ross May 18, 2016 at 4:15 pm

        Perfectly said! Love your blog! <3

    • Jas February 28, 2016 at 9:39 pm

      Be more positive in life & be thankful.
      “It is easy to criticize to demotivate others but to think positive & provide better solutions, that’s hard”
      .
      Lucky & Lovely, thank you for sharing & keep up the positive spirit in you. Jas from Malaysia. @JasElegant

      • luckyandlovely February 29, 2016 at 1:49 pm

        Jas,
        you rock!!! thank you for your comment!
        Melanie

  • BRENDA COUTELLIER February 17, 2016 at 7:17 pm

    thank you for sharing, !!!
    precious help !!
    Brenda

  • Rae Ann February 18, 2016 at 3:01 pm

    Hello! Thank you for your tips! What do you think about paying to promote your business page on FB?
    I am a District Manager at Arbonne International which is a vegan-certified, health, beauty and wellness company. We have a wide variety of consumable products from skin-care, nutrition, bath&body, etc.

    Here is my business page!
    http://www.facebook.com/rae.nationinc

    • luckyandlovely February 19, 2016 at 12:15 pm

      Hi Rae Ann,
      I think targeted paid facebook ads can be great. Use them to build an email list so you can get inside potential customers inbox. Then you can create targeted email marketing that works.

      P.S. I love Arbonne!! Thanks for commenting!

      • Rae Ann February 19, 2016 at 1:22 pm

        Thanks!! Do you already have an arbonne consultant?

        • luckyandlovely February 19, 2016 at 1:56 pm

          Hi Rae Ann,
          Yes, I do 🙂

  • Gloria February 27, 2016 at 10:18 am

    Hi do you mind if I share this post on my Facebook page, https://www.facebook.com/pinktechconnect/

    • luckyandlovely February 27, 2016 at 10:36 am

      Gloria,
      I would be honored! Thank you!

  • Monique westrop March 23, 2016 at 9:31 am

    Would love to know what you think about my fb page
    Thanks
    Monique

    • luckyandlovely March 23, 2016 at 11:49 am

      Hey Monique! Awesome! I will check it out!

  • Kate | The Shop Files April 12, 2016 at 10:57 am

    thanks for the great tips. I just started setting up my page last night (I haven’t been on Facebook even personally for 5+ years so I’m feeling like an old grandma on there!) I love all other social media, but am finding fb so much more overwhelming! lol

    • luckyandlovely April 12, 2016 at 11:12 am

      Kate, I know it’s soooo overwhelming. Trust me I am holding myself accountable with all these tips!

  • Miranda Quadrini May 2, 2016 at 10:39 pm

    I’d love for you to check mine out!

    • luckyandlovely May 2, 2016 at 10:45 pm

      Miranda,
      Thanks for your comment! I would love to!!

  • LaTisha Kelly May 31, 2016 at 3:54 am

    I’d love for you to check my page out.
    http://www.facebook.com/FabBodyTherapy123

  • Thordur Sigfridsson June 9, 2016 at 12:16 pm

    Thanks for the tips, need all the help i can get 😉
    Feel free to criticise my FB page, it is always good to get some criticism to learn from.
    Best wishes
    Thordur
    http://www.facebook.com/thepenbooth/

  • Karin June 11, 2016 at 1:10 am

    Hi there, many thanks for these great tips. I don’t have a facebook page as yet but have identified such as my “next step “. These tips will defnitely come in handy.

  • gina mann June 11, 2016 at 10:53 am

    Great post and brilliant that you get so much engagement. I would love you to check out my page. It is http://WWW.Facebook.com/forever.plantoflife xx

  • Rebecca June 29, 2016 at 1:22 am

    Thanks for the tips.They will help.

  • Nicola July 3, 2016 at 5:19 pm

    This is my page, I’d love any feedback. https://www.facebook.com/Nhjewellery/

  • Danielle Jacek July 8, 2016 at 8:33 pm

    What a great post! I have been enjoying your posts and tips! The way you write is clean concise and easy to follow. https://www.facebook.com/DaniellesMaryKayLife AND https://www.facebook.com/Promise28Imports I would love to hear what you think of my pages they are a bit of a work in progress.

  • Kaitlyn July 30, 2016 at 8:50 am

    great article! I have never hard of canva before and can’t wait to start using it. I have one question, open to anybody.. For a business on FB, would it be better to create a page for your business or create an account? I feel that if I just use my personal FB account and add customers to it, I don’t necessarily want them to see ALL my personal biz

    • luckyandlovely July 30, 2016 at 10:15 am

      Hi Kaitlyn!
      What business are you in? My advice is to create the business page as well as a private VIP group. That way you have a public and private place to market your biz. You can use hootsuite or cinchshare to post content for you. Hope that helps!!

  • Kamira August 11, 2016 at 4:05 pm

    Thanks for the tips. I’m a newbie blogger with a FB page so this is perfect timing.

  • Jocelyne August 14, 2016 at 1:07 pm

    Lots of good info. I’m working on this right now.😊

  • Jocelyne August 14, 2016 at 1:09 pm

    Love how much info you provided. Thanks for sharing because I’m in the process of changing and updating mine.

  • Bekah August 17, 2016 at 1:45 pm

    Thank you for posting this! I’m actually going to start putting together my facebook page tomorrow. Now I know where to start 🙂 I like the checklist. I’m pretty sure I’m going to need it 🙂

  • Nichole September 6, 2016 at 11:40 pm

    https://m.facebook.com/njoyphotos/

    Love your. Blog! Super helpful!

  • Miste September 8, 2016 at 8:37 pm

    I know my FB page needs work and I will soon be applying the things you have suggested. My FB page is: http://www.facebook.com/misteism

  • Jennish September 12, 2016 at 2:47 am

    Thanks for the Tips. Even i have been using Canva and its a great tool for creating Social media posts. Will definitely be helpful to all.

    • luckyandlovely October 21, 2016 at 6:14 pm

      I love canva!!

  • Gina September 18, 2016 at 10:03 am

    Great tips. Love you to check out my FB page. http://Www.facebook.com/forever.plantoflife

  • Kristene September 21, 2016 at 1:28 pm

    Thanks!! My Facebook page is http://www.facebook.com/kissthisbyk

    • luckyandlovely October 21, 2016 at 6:13 pm

      I will check it out!!

  • Bits about Books - Caroline Vincent October 27, 2016 at 10:58 am

    Hello,

    Thanks very much for your informative article! I like it – but I’d like to ask you a question. I have a website/bookblog and next to my FB personal page a FB page related to the website (FB.com/bitsaboutbooks). When you talk about putting personal stuff on the page, then the difference between the personal page and (business) page is .. in fact non existant. So which do you prefer? Just using the personal page to attract visitors or do both – so much overlap! Interested to hear your point of view.
    Thanks! Best wishes, Caroline – Bits about Books

  • Marie October 27, 2016 at 7:26 pm

    Thank you for the informative post. I am an admin for a review blogger promo and engagement group. A lot of the people in there are a little new at this stuff so I am sure they will appreciate it when I post it in our Facebook Friday discussion!

    • luckyandlovely October 27, 2016 at 7:36 pm

      Marie!
      What a kind offer. Thank you!!

  • Jaime October 31, 2016 at 3:46 pm

    Thanks for the info i’m just getting started and will be trying done if these tips out! My fb page is facebook.com/babykarnelyendesigns

  • vivian November 16, 2016 at 8:11 pm

    I would love some tips for my new business face book page 🙂

    Vivian Hogue- independent Arbonne consultant