Boss Babe: Kia Gregory is loving her colorful LulaRoe life

LulaRoe Fashion Retailer Kia Gregory

What do you get when you have a cute as pie Northern California town librarian + photographer, 3 energy-filled daughters, a super supportive husband and a thriving fashion business? You get Kia Gregory thats what. Dive in and learn how she is making it all work and loving every minute of it.

Tell us a little bit about your business

I am a LuLaRoe Fashion Retailer and I kind of stumbled into the business. In summer of 2015, I received numerous Facebook invitations to online LuLaRoe parties. My first purchase was a t-shirt dress called a Julia. Super simple design, I was told that sizing was generous so order your regular size or go up a size for a looser fit.  I ordered a printed Julia and a solid Julia, both in my regular size.

Less than a week later, the items arrived to me from with a cute handwritten note, a frequent shopper’s incentive card and the items were wrapped in fun tissue paper with actual confetti. I wore those dresses once a week, all summer long.

And then I had to have more. I began to read and understand that each print they made into clothing was on a limited run, so if you see something you better grab it because once it’s gone, it’s gone.  My collection of LuLaRoe dresses and tops began to slowly grow. By September of 2015 I just knew I had to sell these clothes so I asked my long-time friend that had just become a consultant for more information. By November 2015 I signed some paperwork saying YES, I want to be a retailer and by December 2015, I was a LuLaRoe Fashion Retailer with 300 pieces of clothing delivered to my porch.

What was the best moment in your career so far?

Best moment? How about moments? Every time I get tagged by a customer that is ecstatic with her purchase. If you can see every beautiful face, with every one of their glowing smiles from my shoppers you just can’t have a bad day. Seriously, it’s like therapy.

LulaRoe Fashion Retailer Kia Gregory

What is your best tip for managing work and personal life?

Create a schedule. I have three daughters that range in age from 13 to 2.5 years-old. My husband works full time AND I work part-time as a school librarian. Our family calendar is a must. My older girls know to add new appointments to the calendar because if it’s not on the calendar it ain’t happening.

Create office hours. When you run a clothing store from your home you have to create hours for customer service issues, inventory management and shipping. I didn’t do that the first few months of my LuLaRoe business. And I was a literal mad woman. I put my family as a priority, gave myself windows of time to work on the weekends and during the week, and now my girls look forward to helping me with new inventory and the entire family cheers me on when I’m trying to hit new sales goals.

Self-care. I found that I was eating anything and everything all the time because my schedule was LuLaRoe all day-erryday. After I got my schedule under control, I joined Weight Watchers to help me get my health under control.

LulaRoe Fashion Retailer Kia Gregory

What is the hardest business lesson you ever learned?

Be a woman of your word. LuLaRoe is so different than any business I have dabbled in. We are boutique owners that order our own inventory, photograph that inventory, invoice, pack and ship.

We are a one-woman show wearing 10 hats at any given time.

So when you have a group of a thousand plus women (my group is on the smaller side), waiting patiently for you to post albums to your private Facebook group at 5 PM on a Monday, you better make sure those items are posted at 5 PM. When you say you’ll ship items on Tuesday, don’t wait until Thursday to ship. When you say you’re going to do something, just do it. Your customers will love and appreciate you for it.

LulaRoe Fashion Retailer Kia Gregory
What are three things every boss babe should have for success?

Know your why. LuLaRoe is changing my family tree. I tell my girls every day about powerful, female role models and their contributions big and small to our human legacy. I want to be on their list! I know I am because I’m their mom but that seems obligatory!

Establish actionable and accomplishable goals. I do regular check ins with my upline and my team. What’s your monthly goal, what’s your weekly goal? What are you planning on doing today? How are we going to get there? And then the check in at the end of that time period…did you get there? Yes, let’s go bigger…no? Well, let’s look at what you can do this time to get there.

Spread the light. Seems silly but the people I gravitate to in real life and the ones I follow on social media that are successful in their businesses are so positive. I connect with that. Most people connect with that. What you put out is what you attract. It’s that whole power of positive thinking thing.

LulaRoe Fashion Retailer Kia Gregory
What are some words you live by?

I love listening to audiobooks! The most recent one was called The Power of Positive Thinking by Norman Vincent Peale. “When you expect the best, you release a magnetic force in your mind which by a law of attraction tends to bring the best to you.” Sounds totally cheesy but give it a try for 24-hours. I promise you, you’ll begin to notice tiny changes that bring a smile to your face.

What is the best advice anyone ever gave you?

Handle it. Stuff is gonna happen in your personal life or with your business and you might feel like you’re not gonna come out of whatever situation you’re wading in. But all you can do is lace those boots up, hike your pants up and handle it.

LulaRoe Fashion Retailer Kia Gregory


What is something that you can do really well?

I can botch the words to any song really well. It’s a true gift and a special talent that my kids applaud me for almost daily.
LulaRoe Fashion Retailer Kia Gregory

What is your guilty pleasure?

Cadbury Eggs. Local stores usually carry them starting in December and stock them clear up until Easter. I buy two at a time. One for now and one for later. (Shhh, don’t tell my family.)

Early riser or night owl?

Night owl.  But even then it’s only until 11 PM. I’m usually in bed by 10 PM and up by 6:00 AM. I know some boss babes say wake up before your family does, but my bed usually feels the best between 4 AM and 6 AM.

Coffee or tea?

A dark roast coffee with a yummy creamer or some fatty half and half.

Go to cocktail?

Would it be sad if I say a Midori Sour? Yes? OK, well, I’ll act sophisticated and say a Mojito. It’s so refreshing. There’s a lounge in downtown Oakland that has the best mojitos a gal can ask for.

Favorite instagrammer?

@juneambrose She is a celebrity fashion stylist. I love her humor. She calls herself a “RockMom”.

What advice would you want to give to a room full of women business owners

Community over competition. When I first started LuLaRoe, I was so eager to build a huge team. And every time someone that I personally knew would join someone else’s team I would beat myself up. “What did I do wrong? Why don’t they like me? Why why why?” And it took me a while but now when I hear that someone I know has become a LuLaRoe fashion retailer I just want to cheer them on! Because we should be helping women find their voice, find their niche, find their tribe.

Find Kia on Instagram:

Shop with Kia: Shop LulaRoe Kia

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  • Michaelyn Pouncey April 12, 2017 at 10:18 pm

    “Community over competition,” always! I beat myself up a lot in my business at first too when a friend would join another team. Sooner or later you figure out that people are gunna do what they do, so you just do you! 🙂 Love this post and Kia!

    • luckyandlovely April 12, 2017 at 11:03 pm

      She rocked it until the very end. So brave and so many truths here.

  • Kia Gregory April 12, 2017 at 10:20 pm

    Thanks for letting me share, Melanie!

    • luckyandlovely April 12, 2017 at 11:02 pm

      Thank you for being so real and inspiring! Best interview ever!

  • Melissa April 12, 2017 at 10:20 pm

    Kia is amazing! I was lucky enough to purchase my first Lularoe pieces from her and to have her host a pop up at my house with her sweet daughter! I love the honesty and encouragement in this blog post.

    • luckyandlovely April 12, 2017 at 11:02 pm

      Her authenticity is amazing! and so needed in this world.

  • Kellie Stone April 12, 2017 at 10:45 pm

    Kia I loved reading this! I love the part about being a woman of your word on only is it biblical but it creates true Integrity I love how you make that a main goal of yours to keep your word and your customers happy you are awesome! Also I can’t believe how grown-up our kids have gotten I thought your oldest and my oldest were the same age I also think your second oldest and my second oldest are the same age as well 😉

    • luckyandlovely April 12, 2017 at 11:01 pm

      I didn’t think about that being biblical! So true!

  • Eden April 12, 2017 at 11:32 pm

    Great article! Such a positive message to busy working mommies. I love it! Adorable pictures, btw! 😉

  • Celia April 12, 2017 at 11:46 pm

    I know Kia; a great hard working woman with great style who loves her family.

  • Cyndi Hackett April 13, 2017 at 12:40 am

    Kia has been great in helping me select my LuLaRoe pieces. And I love that fact that she always compliments my outfits!! She is a very positive person and her positive attitude gets projected onto others!!

  • Jennifer April 13, 2017 at 3:18 pm

    I love how genuine she is and that makes all the difference! In a world where we have the ability to purchase almost anything we want at our fingertips, it’s people like Kia who you will want to support. Sometimes it is the little things (as a thank you note) that make you feel like it was worth the purchase.

  • Michelle April 13, 2017 at 11:04 pm

    Kia is such an amazing and special friend! I love how real she is and she definitely knows how to put a smile on my face! Great blog post about a wondering human being!!!

  • Shari April 13, 2017 at 11:25 pm

    “Handle it”. You do! I appreciate your attitude, humor, and compassion when we are all handling it ourselves! Great article!

  • Rebecca April 14, 2017 at 1:36 am

    That stripe skirt tho and floral top! 😍 Boss Babe for sure!! Great article