BossBabe: Naomi Perkins Rosenstein styles her life with Stella & Dot

BossBabe: Naomi Perkins Rosenstein styles her life with Stella & Dot

Sometimes in life, you just land right where you belong at the perfect time and I am oh so grateful that I fell in love with Stella & Dot when I did. Because of that fabulous opportunity, I have met so many amazing women who have inspired me, coached me in business and have become some of my dearest friends. In last weeks post, I hinted at more to come from my good friend and recruiting rockstar Naomi Perkins Rosenstein. I am thrilled to share her Lucky + Lovely #BossBabe interview with you friends. Naomi is the epitome of happy, happy, joy, joy. Her team admires her, the Stella & Dot community lavishes her with respect and admiration and all of it is well deserved. This former teacher created the life she wanted with her business opportunity and she is never without a kind word or helping hand to a fellow stylist. I’m inspired all over again by reading these golden nuggets from my good friend.

Tell us a little bit about your business

Back in October, 2010 I was working as a middle school reading teacher in a suburban area. I had a fabulous husband, a good job, a crazy dog, and was living comfortably. I enjoyed online shopping (what woman doesn’t?!) and had recently been overly enjoying shopping the Stella & Dot website. Over the previous six months, I had placed five orders from the website, getting myself some seriously fabulous jewelry. My husband noticed the fifth box arrive on our doorstep and he handed me $200 and said, oh-so kindly, “Why don’t you just shop from yourself?!” I thought he was crazy because I had never, ever, in a million years, EVER thought of myself doing sales of any kind. Home parties? Yuck! But then, I figured if I could have 12 of my friends each do a show one month of the year, I’d have fun and earn some shopping money. Simple, right? Yep- it sure was! At the end of the month, I finally decided to do it. I signed up to be a Stella & Dot stylist, with the intention of having one trunk show a month, enjoying the discount, and have a lot of really cool jewelry to wear and love.

I actually did my first trunk show over a month later Thanksgiving weekend. I was not only the stylist for the show, but also the hostess, which helped me deal with the nervous feeling. I figured it was just my friends so I’d be fine. I had only a few pieces of jewelry and used my kitchen counter to lay everything using serving platters and vases as displays… and my friends went NUTS over the jewelry. Over $2000 in sales and SIX trunk shows booked later with friends who saw it and loved how easy it was and I was absolutely hooked! I earned my investment back immediately from this show and got over $500 in free jewelry and kept saying how easy the whole experience was.

I knew I had to figure out a way to do Stella & Dot trunk shows more often than my original plan; it was SO much fun and I loved connecting with amazing women while styling them with cool jewelry over a glass of wine.  SO much better than my “day job”!!

Along with my husband and Stella & Dot mentor, I laid out a simple plan to grow my business.  My “why” for doing Stella & Dot had changed from wanting some shopping money to seeing this as a way for me to be able to leave my full time job and stay home when I was finally able to get pregnant.  My new plan was easy:  book 4-6 trunk shows a month (that’s only 1 a week!) and since I loved the idea of sharing this amazing and stylish business with others, I added sponsoring to my list of goals, too.  The best advice I ever got was to “be consistent”, and so even though I’m not top in sales or top in sponsoring, the fact that I am consistent in reaching my goals has made all the difference.

I now have a thriving business with Stella & Dot!! I quit my teaching job in 2012, paid for our fertility treatments with my Stella & Dot income, and had a baby boy in January 2016.  I have been able to work from home flexibly while leading an incredible team of bold, tenacious, stylish business women all across North America who have become dear friends and I love mentoring and helping them launch their own business…designed to fit their life! Plus, I’m a Heart of Leadership recipient, one of only four directors in the state of Connecticut, a Stella & Dot Spirit of Leadership award nominee, earned five of our Glam Getaway trips, and have been top ten in sponsoring (out of over 40,000 stylists) in our entire company for the two years.

Yes, I LOVE what I do- and you can too!

What was the best moment in your career so far?

My pivotal moment in my career happened at our annual conference July 2015. It was something so incredibly simple but made me realize just how much I truly love what I do and how much my team feels the same way about what we do. I was sitting in the hotel lobby with another leader talking about how the conference was going and she was asking me how my team was doing, if they were having a good time, and soaking it all in. I said that I thought so but hadn’t seen them in a few hours. Practically on cue, eight of my team members came around the corner, laughing, singing, dancing, and having a great time. They then jumped onto the couch with us to tell me how much fun they were having, how great the conference was, and how this is the best job ever! In that moment, I realized that this was what I was meant to do and that I truly have one of the best jobs (and teams) ever.

Lucky + Lovely | Boss Babe Naomi Perkins Rosenstein of Stella & Dot

Lucky + Lovely | Boss Babe Naomi Perkins Rosenstein of Stella & Dot
Perkadots | Stella & Dot Sales & Training Conference 2015, Las Vegas

What is your best tip for managing work and personal life?

I have two tips.

#1 Schedule. Schedule. Schedule! Schedule your time. Most people truly believe they’re “crazy busy” when in reality they aren’t that busy after all. If you make a schedule AND stick to it, you will have time for your business as well as everything else in your life. Plus time to spare.

#2 Make an A-B-C to do list. List everything you need to get done each day and prioritize. A is for what MUST get done that day (like an important phone call, an errand, even showering!) B is for what would be nice to do that day (like a load of laundry, schedule an appointment) and C is for what you’d like to get done eventually (like organize the garage, sort recycling) Once you complete everything on the A list, move to the B list then the C list. You’ll accomplish more each day than you ever have before!

What is the hardest business lesson you ever learned?

The hardest lesson? Actions speak louder than words. Especially when it comes to coaching. When it comes to coaching and mentoring, people can say one thing and do something else.

They could say they want to sponsor, build a team, and promote, but if they aren’t willing to take the time to personally reach out to people, then that will not happen for them. If they aren’t willing to put in the effort for what they say they want to do, you have to help them reevaluate and determine if what they are saying they want is actually what they want.

And don’t take it personal. As much as a leader wants to help every single person on their team, you can’t do the work for them. Click To Tweet They have to want it and be willing to work for it themselves.

Lucky + Lovely | Boss Babe Naomi Perkins Rosenstein of Stella & Dot

What are three things every boss babe should have for success?

Passion– You need to be passionate about your personal business, your product, your company, your team. That love for what you do will take you far. And it’s contagious!

Perseverance– You will have speed bumps. You will encounter road blocks. You will hear the word “no” often. If you continue to persevere and push forward, you will inevitably succeed.

Persistence– Everyone wants to give up at some point. Everyone has doubt. But those who are persistent and continue to build and grow will flourish.

Lucky + Lovely | Boss Babe Naomi Perkins Rosenstein of Stella & Dot

Lucky + Lovely | Boss Babe Naomi Perkins Rosenstein of Stella & Dot

What are some words you live by?

What’s meant to be will always find a way.

Life is too short to not be awesome.

Stop the glorification of busy.

via @luckyandlovely #bossbabe interview @naomiperk Stop the glorification of busy. Click To Tweet


What is the best advice anyone ever gave you?

Comparison is the thief of joy. Never ever compare yourself to someone else because you are the only one in charge of your joy and doing that can diminish your joy. Be in control of it and always remember you are in charge of your personal happiness. We all have our moments where we can be hard on ourselves, but never let is steal your joy.


What is something that you can do really well?

Organize. Give me a junk drawer, an overflowing pantry, a closet in disarray, I’m your gal!


What is your guilty pleasure?

Target. No matter how many times I “just need to run in for one quick thing” I always leave with bags of items I couldn’t live without. It’s my happy place.


Early riser or night owl?

Early riser. I was, is, and always will be a morning person. I struggle to stay awake past 9pm most nights!


Coffee or tea?

As a brand new mom to a now 8-week old boy, COFFEE! And lots of it!

Lucky + Lovely | Boss Babe Naomi Perkins Rosenstein of Stella & Dot

Go to cocktail?

A beautiful glass of Domaine Drouhin Pinot Noir from Willamette Valley, Oregon


Favorite instagrammer?

@targetdoesitagain – Target is my guilty pleasure and I love seeing what others can discover at every woman’s go-to store!

@kidpresident – Everyone should follow him. And then vote for him!

Lucky + Lovely | Boss Babe Naomi Perkins Rosenstein of Stella & Dot

What advice would you want to give to a room full of women business owners?

Always be you. Always. Never try to be someone else. People can read fake a mile away. No matter what your business, what you are selling, what company you represent, people will want to work with and collaborate with someone they like, who is authentic, and who is always true to who they are.


Where can we find you?



Instagram: @naomiperk