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Lucky and Lovely | Melanie Hernquist, Beautycounter Director & Educator

I help entrepreneurs create profitable, flexible mission centered businesses that educate and inform communities while creating a life they love. Through coaching and mentoring, I help overscheduled, driven, educated women merge their passion for the business of beauty with a mission based, education centered platform.

As a graphic designer and web developer, I spend many hours in front of the computer helping small business owners create visual identities and a web presence for the business of their dreams. Countless hours are spent in meetings, designing, researching and writing to create a cohesive, beautiful brand. While this work is incredibly fulfilling, I found myself wanting more time to spend with my children and family. I decided that the carpel tunnel, back pain, stress and overwhelm were simply not worth it anymore.

During my second pregnancy, I was introduced to a beauty brand that is counterrevolutionary to the industry. I started to educate myself on the products and ingredients we are using in our personal care products and became angry at the amount of information that I learned regarding our chemical exposure and the link to health issues. Before I knew it, this new passion of mine actually started to become a profitable business. Sharing this information has become my mission and I am honored to be able to create a life I love by informing my community about environmental health and safety in the personal care products industry.

Finally, My entrepreneurial dream of building my own company and not someone else’s had come true. I love having something that does so much good and is financially rewarding.

Drop me a note at I would love to chat!

Photo by the amazing Gabriel Ryan

The Lucky + Lovely blog is your go-to place for all things stylish social selling business. You deserve to work your side-hustle in style. Cheers to being encouraged, empowered and loved on in this space. We are going to do this together and have a lot of fun in the process. Feeling inspired? Have a question or need advice for how to work your business? Shoot me an email or tag me on insta!

A few of my favorite posts:


  • Reply Jasmine December 17, 2015 at 10:16 am


    I wanted to know if you designed logo’s, if so what would the investment be.

    What would be the investment of a website design

    Thank you in advance

    • Reply luckyandlovely January 13, 2016 at 9:55 am

      Hi Jasmine! Yes, I design brand identity and I customize website themes for wordpress. I would love to chat with you about your project. I will email you so we can speak further. Thanks again!.

      • Reply Tamika January 25, 2016 at 9:21 pm

        Hello Melanie,

        Can you please send me an email with more details about your branding packages? Thanks.

        • Reply luckyandlovely January 25, 2016 at 9:31 pm

          Hello Tamika,
          Thank you for reaching out. I most certainly can do that. Chat soon! Melanie

  • Reply Addie Akhionbare January 26, 2016 at 10:21 am

    Hi Melanie, I saw your work on Blush Event Company and all I can say is that we need your help. Our brand has been going through a refresh/overhaul and our website is in desperate need of some TLC.
    Please let me know if we can set up time to discuss. I’ll look forward to hearing back from you.


    • Reply luckyandlovely January 26, 2016 at 12:26 pm

      I appreciate your note!! I will email you today 🙂 Let’s build a brand that you love! XO, Melanie

  • Reply Donna Comrie May 10, 2016 at 2:28 pm

    Christine Johns-Harris recommended your logo design services. Can you email me your branding packages?

  • Reply Quian Huff September 19, 2016 at 9:55 am

    Hello! I am in desperate need of a make over for my business.

  • Reply Jen October 27, 2016 at 12:42 pm

    Thanks so much for this! Is it possible for you to share an old planning sheet that is filled out? I have a hard time thinking of so many different things to post across feeds.

  • Reply Keesha December 29, 2016 at 3:52 pm

    I really need a mentor sponsor I have a dream and a vision that Im working on that I want to come true..I have no help no guidance.. I have been throughing and coordinating parties for over 20 years..I have started a birthday box and adult toy party business would u help

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