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Hey, girl hey!

I am Melanie Hernquist, creator of the Lucky + Lovely blog! 

I’m obsessed with helping over-scheduled, driven and educated women create flexible income through mission based, socially conscious direct sales opportunities. In other words,  I help women make an income while doing good in the world.

I have always loved fashion, art, and design. Trained as a graphic designer with a knack for retail, I have worked in fashion publishing, beauty packaging and event design. During my 10 years of experience in direct sales, I have worked with brands such as Stella & Dot, OneHope Wine, India Hicks, Beautycounter and Sseko Designs. 

This blog is your home for pep talks, business building tips and inspiration. You deserve to work your side-hustle in style. We are going to do this together and have a lot of fun in the process. 

Are you ready to go all in to make an impact with your biz? 

Have a question or need advice?

Shoot me an email at or tag me on instagram.


  • Reply Jasmine December 17, 2015 at 10:16 am


    I wanted to know if you designed logo’s, if so what would the investment be.

    What would be the investment of a website design

    Thank you in advance

    • Reply luckyandlovely January 13, 2016 at 9:55 am

      Hi Jasmine! Yes, I design brand identity and I customize website themes for wordpress. I would love to chat with you about your project. I will email you so we can speak further. Thanks again!.

      • Reply Tamika January 25, 2016 at 9:21 pm

        Hello Melanie,

        Can you please send me an email with more details about your branding packages? Thanks.

        • Reply luckyandlovely January 25, 2016 at 9:31 pm

          Hello Tamika,
          Thank you for reaching out. I most certainly can do that. Chat soon! Melanie

  • Reply Addie Akhionbare January 26, 2016 at 10:21 am

    Hi Melanie, I saw your work on Blush Event Company and all I can say is that we need your help. Our brand has been going through a refresh/overhaul and our website is in desperate need of some TLC.
    Please let me know if we can set up time to discuss. I’ll look forward to hearing back from you.


    • Reply luckyandlovely January 26, 2016 at 12:26 pm

      I appreciate your note!! I will email you today 🙂 Let’s build a brand that you love! XO, Melanie

  • Reply Donna Comrie May 10, 2016 at 2:28 pm

    Christine Johns-Harris recommended your logo design services. Can you email me your branding packages?

  • Reply Quian Huff September 19, 2016 at 9:55 am

    Hello! I am in desperate need of a make over for my business.

  • Reply Jen October 27, 2016 at 12:42 pm

    Thanks so much for this! Is it possible for you to share an old planning sheet that is filled out? I have a hard time thinking of so many different things to post across feeds.

  • Reply Keesha December 29, 2016 at 3:52 pm

    I really need a mentor sponsor I have a dream and a vision that Im working on that I want to come true..I have no help no guidance.. I have been throughing and coordinating parties for over 20 years..I have started a birthday box and adult toy party business would u help

  • Leave a Reply to Jasmine Cancel Reply