Why you should be blogging if you are in direct sales

Blogging as a direct sales consultant

Hey friends! I am back with one of my favorite tips for building your direct sales and social selling business. Do you want to know the secret to attracting hundreds of new prospects and customers to your business every single day? Blogging! If you just started your business or have been in your business for many years and want to take it to the next level you should consider starting a blog.

Let me share 5 reasons why blogging is a fantastic and smart way to attract new clients, build a team and create a steady stream of sales.

Brand yourself like a boss

Blogging helps you build your personal brand and builds your network of fans who are wanting to do business with you. No matter what company you signed up with or what products or services they sell, your first, only and number one thing you are selling is YOU. What makes the profession of social selling so cool is that everyone has the same products and services. It equals out the playing field. What makes the difference in your business is you. People buy from people they know like and trust. You are not the (make up, jewelry, oils, skin care, diet supplements etc.) girl. You are the go-to girl for all things fabulous. You are your brand and everything you share or represent, is a reflection of your core values. No matter what company you signed up with or what products or services they sell, your first, only and number one thing you are selling is YOU. Social selling gals, your first, only and number one thing you are selling is YOU. Click To Tweet

Branding and blogging in direct sales and social selling

Your Content Lives Forever

When you write blog posts you are creating valuable content that is searchable by search engines. This content, as opposed to facebook posts and instagram posts have the ability to be found and shared millions of times. Once it is published to your blog, it lives there forever and you have the ability to reach more people. Folks are looking for advice and tips every day on millions of subjects. I have always coached that your business should serve others and provide solutions to people’s problems. No matter what your company is, your product or service serves a need. When you create content centered around the solutions your product solves and share it on your blog, you are more likely to be found by new prospects every day. One of the things I love so much about blogging is that my images are found every day on google images. Those images are attached to my blog which invites traffic every day.

You are the expert

Blogging is such a cool way to establish yourself as the expert. Don’t think you are an expert? Well why are in you social selling? You have to own it baby! You are the expert on whatever your product is. If your company is skincare or cosmetics, you are asked to consult on colors or help with skin issues. If you are in fashion or wellness, you are asked to help customers lose weight or match accessories to an outfit. When you blog, you establish your expertise and advise hundreds of people at one time. This builds credibility and increases the “know, like and trust” factor.

Brand yourself in social selling and direct sales with a blog

Tell your story

Effective marketing is about telling a story and capturing the hearts of your prospective. Buying and joining an opportunity is emotional. The decision to buy is governed by the limbic brain or the part of the brain that controls emotion. When we tell a story and stir up the emotions of our prospects we are marketing to the decision making part of the brain. Telling a story with your blog allows you to be real, authentic and show many sides of yourself. It makes you relatable and trustworthy which establishes a deeper relationship with your audience.

Share your Opportunity

Here is where I really use my blog to do the heavy lifting for me. I have my own opportunity page on my blog. When I share the my business opportunity, I send traffic to a specially created page on my blog. Because let’s face it, recruiting is a process and you want the prospect to know that they are working with a leader and a person of value. Your own opportunity page is a place for you to shine, show your strengths and tell your story as a leader. Take a peek at my opportunity page for inspiration. How would you present your opportunity on your blog?

Now that we have talked about blogging and why you need to be blogging. You are probably wondering. How the heck do I start a blog and what will I blog about? Don’t worry, I got you!

Direct sales blog planner

I created a handy little blog planner for you and when you sign up for my email list you will have first dibs on my course: Blog like a Boss: How to set up your own WordPress blog in one weekend.” Just pop in your info here and start planning. I can’t wait to help all of ya’ll start blogging like a boss and building your social selling empire.

  • Adrienne May 30, 2017 at 9:16 am

    Love this! I leverage my direct sales business on my personal finance blog. It’s a great way to get the word out and show people how to make a side income.

    • Melanie Hernquist May 30, 2017 at 10:53 am

      Suck a great way to get the word out for sure!

    • Melanie Hernquist June 23, 2017 at 12:51 pm

      It certainly is and it places you as an expert which is a total win-win!

  • Caitlin | My Chocolate Moments May 30, 2017 at 3:22 pm

    I totally agree! My blog is a huge part of my direct sales strategy!

    • Melanie Hernquist May 30, 2017 at 4:15 pm

      Thanks Caitlin! Blogging is so fun and let’s me share way more to the world. I love how fun and colorful your blog is.

  • Tee May 31, 2017 at 4:42 am

    Great piece. Agree with all the points – thanks for sharing.

  • Veronica@inveronicascorner June 3, 2017 at 7:43 am

    Couldn’t agree more! 🙂 My blog is a plays a major role in my sales funnel.

  • Veronica June 3, 2017 at 7:45 am

    Couldn’t agree more! My blog plays a major role in my sales funnel. Nice article.

    • Melanie Hernquist June 23, 2017 at 12:51 pm

      It is such a great way to run a direct sales business!

  • Melissa van Herksen June 6, 2017 at 4:31 pm

    Okay this is a silly comment…where is the chord to her computer in the photo at the top. I love her set up, but my chord would be in the way….i know…i know..totally off topic

    • Melanie Hernquist June 23, 2017 at 12:50 pm

      ha ha!!! stock photo oops!!

  • Kimberly Scott June 23, 2017 at 11:51 am

    I love this! I tell my clients they should be doing all of the above. Definitely going to be sharing!

    • Melanie Hernquist June 23, 2017 at 12:50 pm

      Thank you Kimberly for your feedback!